2023 Women’s World Cup Players Report

The 2023 Women’s World Cup Players Report examines insights around female soccer superstars from across the globe.

Not surprisingly, this year’s sponsors are pulling out all the stops in anticipation. Visa—which became the first global FIFA women’s soccer partner in 2021, and will serve as the World Cup’s exclusive payment service partner this year—has added 33 athletes representing 27 countries to its roster of sponsored players. Unilever has signed on to sponsor FIFA’s women’s development program with additional funding and other support—marking the first time the organization has partnered with personal care brands across its women’s, men’s, and esports competitions.

• Emerging talents are proving their mettle on the field and beyond, as they become sought-after brand ambassadors and influencers
• Nike partners with one-third of Women’s World Cup players,
• Seven of the top ten brands partnering with Women’s World Cup players fall outside of traditional sports-focused categories

Methodology:

This report offers an in-depth analysis of brand sponsorships, endorsements, and social data across women's soccer players participating in the 2023 FIFA Women's World Cup. Compiled using SponsorUnited's proprietary platform, the data encompasses more than 230 brands, 123 players, and 905 branded social posts.

The report was jointly authored by SponsorUnited's Marketing Research & Insights and Marketing Departments, using data from July 1, 2022, through July 1, 2023. Any deals announced or signed after this closing date are not included.

The number of players tracked per team are as follows: USA (21), Canada (15), England (8), Germany (6), Spain (5), Netherlands (5), France (5), Australia (5), Sweden (4), Norway (4), Philippines (3), Nigeria (3), Japan (3), Jamaica (3), Italy (3), Denmark (3), Colombia (3), Argentina (3), Switzerland (2), South Korea (2), Republic of Ireland (2), Portugal (2), New Zealand (2), Costa Rica (2), China (2), Brazil (2), Vietnam (1), South Africa (1), Morocco (1), Haiti (1) and Panama (1). Only players on the official active roster are included.

About SponsorUnited:

Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform. SponsorUnited enables brands, rights holders, and agencies to partner more effectively. By connecting the entire sponsorship ecosystem through the most comprehensive data available anywhere, SponsorUnited is fueling smarter partnerships.