Everyone knows sneaker collaborations are extremely popular across music artists, athletes, influencers, and teams, and brands are eager to get in on the action. So far in 2022 we’ve seen quite a few collaborations that were unique and a bit surprising.
Fruity Pebbles x Nike x Lebron
Waffle House x adidas
Sweethearts x Crocs
Just to name a few….
This past week, Waffle House x adidas created limited-edition golf shoes for the Masters. Available beginning April 7th, the three stripes on the sides will sport a brown, checkered waffle pattern.
What other brands have created limited edition footwear?
The adidas and Waffle House collab, follows in the footsteps of adidas and LEGO in mid 2021. The two organizations came together to provide LEGO fans with not only one shoe, but an entire sneaker line of LEGO branded sneakers.
Lebron James x Nike x Fruity Pebbles debuted the LeBron James 19 Low Magic Fruity Pebbles shoe. Providing promotions during the launch, fans were able to buy a box of the Magic Fruity Pebbles for 20% any items and automatically be entered into a sweepstakes for Lebron’s limited-edition shoe.
Crocs has been a leading brand within the sneaker collaboration space partnering with many music artists. Diplo, Post Malone, Saweetie, Justin Bieber amongst others have all partnered with Crocs over the last year creating Crocs that show off the artists style and vibes.