We just launched SPND, the industry’s only solution to unlock unprecedented pricing transparency for the sports sponsorship industry. Pricing insights from SPND were used to generate this report.

The sports sponsorship industry has historically lacked pricing transparency, leaving brands and teams without the visibility to accurately benchmark or assess deals—until now. Imagine having access to the most comprehensive and reliable pricing data to guide your sponsorship decisions.

SPND is transforming sports sponsorships with unmatched visibility into deal structures and spending insights. Trained

on the largest collection of sponsorship data, including over $13.3 billion in actual deals, SPND uses advanced AI to deliver highly accurate insights, enabling brands and teams to make smarter, faster decisions—maximizing the value of every partnership.

SPND uncovers the sponsorship pricing that will empower you to:

• Benchmark and Negotiate: Compare deal costs and portfolios against peers and market leaders.
• Gain Market Intelligence: Use deep insights obtained from transaction prices to make informed, data-driven decisions.
• Analyze Competitors: Leverage competitive intelligence to refine strategy.
• Navigate Industry Trends: Stay ahead with pricing insights that reveal shifts in the sponsorship landscape.
• Justify Decisions: Rely on transparent pricing to present data-backed strategies.
• Optimize Deals: Tailor and maximize deals for better returns.

Make every dollar count. Optimize your sponsorship investments and negotiate from a position of strength to secure smarter, more strategic deals with SPND. The game has changed.