The Masters is such an exclusive event when it comes to tournament sponsors, therefore it allows more room to highlight golfer’s individual partnerships. Scottie Scheffler took home the coveted green jacket Sunday, and it’s fair to assume his brand partners also felt like they won. Scheffler, the #1 ranked golfer in the world, works with six brands including Nike, Veritex Community Bank, TaylorMade, and Titleist. Congratulations to these brands on their maximum exposure during the Masters, and as Scheffler continues his hot streak on top.
While Scheffler’s brand partners are capitalizing on his green jacket win, let’s see how his sponsorship numbers par up to the top five finishers. And what about those other guys favored to win?
Top 5 Finishers
1st Scottie Scheffler | 6 Brands
2nd Rory McIlroy | 19 Brands
T3rd Shane Lowry | 7 Brands
T3rd Cameron Smith | 8 Brands
5th Collin Morikawa | 12 Brands
Top 5 Favorites to Win Masters
Justin Thomas | 10 Brands
Jon Rahm | 10 Brands
Brooks Koepka | 7 Brands
Collin Morikawa | 12 Brands
Cameron Smith | 8 Brands
Interestingly enough, Scheffler has the least amount of deals when compared to his competition, but that stat will likely not stick around for long. Take Collin Morikawa for example, after winning his first major back in 2020, his deals increased by +140%. This year he was a fan favorite to win along with his 12 brand partnerships. It will be interesting to see how Scheffler’s Masters win, and first PGA win, will affect his number of deals. Will his endorsements skyrocket like that of Morikawa? What brands will be next to leverage Scheffler’s game and highly engaged social media following?