As the Cannabis industry grows around the US and across the world, the brands buying sponsorship / media has increased by 132% since 2020. The top brands within the Cannabis category are Beam Organics, cbdMD & 3Chi respectively, while cbdMD, Mendi & CBDMedic are the most searched brands by sponsorship executives on the SponsorUnited platform.
Which CDB brands in ‘22 have been the most active in signing new partnerships?
Apr ’22 – Craft 1861 extended their global sports partnership portfolio into motorcycle racing by naming MotoGP its Wellness Partner, as well as announcing a deal with Pramac Racing. The multi-year deal is the first of its kind in Motorsport.
Feb ’22 – Spartan partnered with Gameday CBD as their Official CBD Partner for the 2022 race season. The partnership will focus on digital content within their social media platforms, the Spartan website. It will also have in- person interactions such as product sampling at obstacle course racing events.
Jan ’22 – 3CHI teamed up with Richard Childress Racing and Tyler Reddick’s No. 8 Car for the NASCAR Cup Series team in 2022, the first category-specific team partnership in NASCAR.