The NFL New Orleans Saints took the field last night. Their first pre-season home game was held in the newly named Caesars Superdome, we highlight Caesars Entertainment, Inc.
Yesterday, Caesars Sportsbook signed a deal with the Fiesta Bowl becoming an Official Sponsor for the bowl game.
Over 1,400 brands are active in the Hotels and Resorts category. Hilton Hotels, Courtyard by Marriott, Hampton Inn by Hilton, and Holiday Inn are the current leaders in total sponsorship deals across all properties.
Music Festivals and Golf/Tennis events have shown to be popular platforms for brands. They are ranked as the #7 and #3 most active sub-category in number of deals.
In the tourism category, four out of the top five spots are from Florida.
Visit St. Pete Clearwater and Visit Tampa Bay rank one and two in number of deals. Barbados Tourism Marketing Inc. is the most searched tourism brand by SponsorUnited users.