Over the weekend the highest level of competition in South American club football took place, the Copa Libertadores. The match featured two Brazilian teams in the final, S.E. Palmeiras and Clube de Regatas do Flamengo, with Palmeiras winning 2-1 to retain their title.
The match played at Estadio Centenario in Uruguay featured brands like Gatorade, Bridgestone, Betfair and Qatar Airways while Ford Motor Company was the top leveraging the tournament with the most unique assets.
The Washington Spirit‘s defeated the Chicago Red Stars in a 2-1 victory, winning the franchise’s first National Women’s Soccer League (NWSL) Championship.
We highlight the activations from the NWSL 2021 Championship game. Of the leagues 18 partners, many activated during the event including Ally Financial Services, Mastercard, Budweiser & Nationwide.
The 2021 Esports Awards took place over the weekend at Esports Stadium Arlington. The event recognizes various esports categories/brands and professionals.
Winners of the night included 100 Thieves who took home the awards for Esports Organization Of The Year and Esports Apparel Of The Year.
The Esports Observer was awarded as the Esports Coverage Platform Of The Year and Riot Games won Esports Publisher Of The Year.
After a year long delay, this past Saturday Australia beat New Zealand to win their first International Cricket Council Men’s T20 World Cup. We took a deeper dive into the tournament and the onsite activations and signage from the closing stages.
The 2021 Formula 1 United States Grand Prix took place over the weekend. SponsorUnited was there to take in the partnerships.
Alfa Romeo, Aramco, ROLEX, Zoom, and Red Bull were some of the brands activating at the largest ever three-day crowd for an F1 race weekend in the US.
The 2021 Ryder Cup (Golf) saw team USA beat Europe 19-9 over the weekend. Many domestic and international brands took to the course for the viewers around the world to see.
RBC, BMW Group, ROLEX, and Topgolf are a few of the brands with signage and/or featured during the broadcast.
The 73rd Emmy Awards took place last night with EY and FIJI Water having product placement during the broadcast. EY has been a partner of the award show for 33 years. Fiji has been the Official Water for the last 8 years.
A total of 52 different brands bought ads during the broadcast. Kia, Amazon, and Canva being three of the most frequently run commercials.
Last night the MTV Video Music Award’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards. Rodrigo won the Best New Artist Award presented by Facebook.
43 brands integrated into the broadcast. Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraged featured segments during the show.
“𝙏𝙝𝙚𝙮’𝙡𝙡 𝙬𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙜𝙖𝙢𝙚 𝙖𝙣𝙙 𝙞𝙩’𝙡𝙡 𝙗𝙚 𝙖𝙨 𝙞𝙛 𝙩𝙝𝙚𝙮 𝙙𝙞𝙥𝙥𝙚𝙙 𝙩𝙝𝙚𝙢𝙨𝙚𝙡𝙫𝙚𝙨 𝙞𝙣 𝙢𝙖𝙜𝙞𝙘 𝙬𝙖𝙩𝙚𝙧𝙨. 𝙏𝙝𝙚 𝙢𝙚𝙢𝙤𝙧𝙞𝙚𝙨 𝙬𝙞𝙡𝙡 𝙗𝙚 𝙨𝙤 𝙩𝙝𝙞𝙘𝙠 𝙩𝙝𝙚𝙮’𝙡𝙡 𝙝𝙖𝙫𝙚 𝙩𝙤 𝙗𝙧𝙪𝙨𝙝 𝙩𝙝𝙚𝙢 𝙖𝙬𝙖𝙮 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚𝙞𝙧 𝙛𝙖𝙘𝙚𝙨…” – 𝙏𝙚𝙧𝙧𝙖𝙣𝙘𝙚 𝙈𝙖𝙣𝙣
Major League Baseball – Field of Dreams. We highlight the brands that made their way to Dyersville, Iowa.
Chevrolet, Credible, Camping World & Mattress Firm are a few of the brands that were seen throughout the game.
Lollapalooza saw many brands activate to give attendees a weekend to remember.
Bud Light Seltzer, Grubhub, T-Mobile and Bumble all activated in unique ways providing fun and creative experiences.