Sponsor Insights

Macy’s Thanksgiving Day Parade | SponsorInsights

Happy Thanksgiving to all! The 95th Macy’s Thanksgiving Day Parade is back and ready to celebrate in 2021. We highlight Macy’s and some of the artists performing during the parade.

#retail #music #entertainment

Country Music Artists | Endorsements

International Country Music Day. We highlight four music artists that have continuously make an impact on the country music landscape. Over 115 brands have signed a deal this year with country artists within 23 different categories.

ZBB, Luke Bryan, Carrie Underwood and Carly Pearce all have four or more deals with brands like Chevrolet, the Atlantis, Vineyard Vines and BodyArmor.

MTV VMA’s 2021 | Instant Replay

Last night the MTV Video Music Award’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards. Rodrigo won the Best New Artist Award presented by Facebook.

43 brands integrated into the broadcast. Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraged featured segments during the show.

Lollapalooza 2021 | Instant Replay

Lollapalooza 2021

Lollapalooza saw many brands activate to give attendees a weekend to remember.

Bud Light Seltzer, Grubhub, T-Mobile and Bumble all activated in unique ways providing fun and creative experiences.

Lollalapalooza Artist | Endorsements

Lollapalooza took place this weekend in Chicago. We highlighted four of the music artists and their endorsements.

Steve Aoki boasts an impressive 39 endorsement deals within 17 total categories. Jack Harlow, Miley Cyrus and Marshmello each have ten, seven and six respectively.

Rolling Loud 2021 | Sponsorship Report

Rolling Loud Festival had 26 Official Sponsors, included music performances by Megan Thee Stalion, Post Malone and Travis Scott.

Cash App, Bud Light, McDonald’s and Calvin Klein are some of the brands that have deals with the group of artists, while all of them have five or more brand partners.

Top Five Music Sponsorship Brands

Artist endorsements continue to grow as a way for brands to gain prominent exposure in the music space. Today, we highlight the top five brands with music artist endorsement deals.

Postmates by UberPUMA Group and Gucci lead the way in total deals with Verizon and Fender closing out the top five.

GRAMMY Awards 2021 | Instant Replay

The GRAMMY Awards took place night. Several brands such as IBM, Mastercard, and Pandora leveraging the event as official sponsors.

Award winners included Beyonce, Billie Eilish, and Dua Lipa. They have notable deals with adidas, Fender Musical Instruments Corporation and Pepe Jeans London respectively.

#music #entertainment #TV

Tomorrowland, The Digital Festival | Instant Replay

Tomorrowland put on a 2-day virtual event that gave access to music fans from all around the world.

Martin Garrix, Armin van Buuren, Steve Aoki were among the artists that took the virtual stage.

Brands from across the globe partnered with Tomorrowland to reach the event’s massive audience. Here is a look at the brands that sponsored the event.

BET Awards 2020 | Instant Replay

Congratulations to the big winners at the 2020 BET Awards last night. Lizzo, DaBaby, Megan Thee Stallion, and all other artists who took home awards.

75 brands were tied in. Through sponsorship or media advertising.