Sponsor Insights

Bryce Harper | Trading Card

BRYCE HARPER Trading Card

Bryce Harper was named MVP for the second time in his career, and first time with the Philadelphia Phillies.

Harper is tied for the 5th most endorsed MLB athlete while Victus currently owns his most engaged post on Instagram.

Shohei Ohtani | Trading Card

SHOHEI OHTANIShohei Ohtani won his first MLB MVP award this season. He had a remarkable year at the plate and on the mound.

Ohtani has jumped in on cryptocurrency having a deal with FTX (formerly Blockfolio) while being the 4th most endorsed Major League Baseball athlete this year.

Justin Herbert & Henry Ruggs III | Trading Cards

NFL‘s Justin Herbert of the Chargers totals 9 endorsement deals while Ruggs III of the Raiders edges him out with 10. Both players have deals with Bose Corporation while Nike landed Herbert and adidas landed Ruggs III.

Country Music Artists | Endorsements

International Country Music Day. We highlight four music artists that have continuously make an impact on the country music landscape. Over 115 brands have signed a deal this year with country artists within 23 different categories.

ZBB, Luke Bryan, Carrie Underwood and Carly Pearce all have four or more deals with brands like Chevrolet, the Atlantis, Vineyard Vines and BodyArmor.

Esports Influencers | Endorsements

Many Esports tournaments have taken place in September and will continue throughout the month. Today we would like to highlight some highly influential streamers in the gaming sector.

A few notable partnerships from this group include NickMercs partnership with Under Armour that made him a global ambassador. TimTheTatman’s deal with FanDuel, which he announced last Friday.

 

Lollalapalooza Artist | Endorsements

Lollapalooza took place this weekend in Chicago. We highlighted four of the music artists and their endorsements.

Steve Aoki boasts an impressive 39 endorsement deals within 17 total categories. Jack Harlow, Miley Cyrus and Marshmello each have ten, seven and six respectively.

MLB Home Run Derby 2021 | Endorsements

The Major League Baseball Home Run Derby presented by T-Mobile takes place tonight at Coors Field with eight power hitters looking to put on a show.

Four of the eight players participating total over seven endorsements each. Brands such as Rawlings Sporting GoodsNikeWilson Sporting Goods Co., and Oakley utilize the players social media platforms.