Sponsor Insights

Steph Curry | Trading Card

National Basketball Association (NBA) season tipped off last night. Superstar guard for the Golden State Warriors, Steph Curry, recorded the first triple double of the season.

Curry totals 16 endorsement deals and has entered the cryptocurrency space with FTX (formerly Blockfolio). He also has deals with Subway, Under Armour and Callaway Golf.

Trae Young | Trading Card

Trae YoungThe start of the 2021 National Basketball Association (NBA) Season is just around the corner. We highlight a rising star in the league, Trae Young.

Young has 20 endorsements deals with adidas, BODYARMOR SuperDrink, eBay & Hyperice. His two highest engaged social posts comes from his deal with Wilson Sporting Goods Co.

NBA Seat Covering Signage

The NBA has moved form the bubble back to home arenas. Teams are leveraging the seat covering signage asset for the first time. 77% of teams throughout the league have leveraged this asset with 110 brands.

Six brands have seat cover exposure with multiple teams with Michelob Ultra, Xfinity, AT&T leading the way.

NBA Draft 2020 | Instant Replay

The 2020 National Basketball Association (NBA) Draft went virtual last night with many brands taking advantage of the opportunity to leverage the platform and the draft picks.

A few interesting facts compared to the National Football League (NFL) Draft:
– 43% of NBA teams had a virtual draft sponsor compared to 88% of NFL teams.
– Of the top 10 picks in both leagues, the NFL draftees saw an average of 4 brands where the NBA draftees saw an average of 2.


NBA 2019-2020 | Athlete Endorsements

Take a look at the NBA players making the biggest impact off the court for brands.

NBA 2019-2020 | Sponsor & Media Report

Following up on our National Hockey League (NHL) report, we now share the 2019-20 National Basketball Association Sponsor and Media Report. Honored to partner with 27 of the 30 teams since launching in ’18.