Sponsor Insights

Macy’s Thanksgiving Day Parade | SponsorInsights

Happy Thanksgiving to all! The 95th Macy’s Thanksgiving Day Parade is back and ready to celebrate in 2021. We highlight Macy’s and some of the artists performing during the parade.

#retail #music #entertainment

Retail Category | Sponsorship Report

Retail Report

Black Friday is 180 hours away. We’re highlighting Retailers leveraging sports & entertainment to drive foot and digital traffic.

20 retail brands including The Home DepotLowe’s Companies, Inc. and DICK’S Sporting Goods are in the top 10% of most searched brands on the SponsorUnited platform.

Retail | Category Report

Traditionally Black Friday starts the holiday shopping season. We provide an overview of the sponsorship landscape in the Retail category.

Big name brands Walmart, Lowe’s Companies, Inc.’s and The Home Depot lead the list with the most deals while 28% of the brands in the top 100 are regional.

Macy’s Thanksgiving Day Parade | Instant Replay

The Thanksgiving tradition of the Macy’s Day Parade delivered a great show. Brands participating in the parade were Delta Air Lines, Kalahari Resorts & Conventions, Olay among others.

Wishing everyone a very Happy Thanksgiving from SponsorUnited.

#retail #activations #entertainment