Sponsor Insights

Candy Brands | Activation Spotlight

🎃 Trick or Treat! Halloween is Sunday and we are highlighting some of the most unique candy brand activations across the sponsorship landscape.

Guess the top Candy Brands

With Halloween just over a week away, we look into which candy brand has the most sponsorship deals across all properties.

Check out the video to find out!

Snacks & Candy | Sponsorship Report

Snacks & CandyThe Snacks and Candy categories have an average total social engagement of over 74k.

The categories are lead by Frito-Lay, Dippin Dots and Pringles. Snickers is a Sponsor of the NFL and sponsorship deals with 7 teams; including the New England Patriots, Denver Broncos Football Club, and New York Football Giants.

Doughnut Brands | Sponsorship Insight

Today is National Doughnut Day!

Two of the most popular QSR doughnut brands: Dunkin’​ and Krispy Kreme Doughnuts, comparing sponsorships, presence, activations, and more.

Snacks | Category Report

In the snack sponsorship space, FRITO LAY dominates the category with a plethora of brands activating like Tostitos, Doritos and Lay’s.

The National Football League (NFL) leads the ways in properties with 84% having a deal in this category. NFL is followed by the Major League Soccer and National Hockey League (NHL) tied for second with 55%.