With Halloween just over a week away, we look into which candy brand has the most sponsorship deals across all properties.
Check out the video to find out!
The categories are lead by Frito-Lay, Dippin Dots and Pringles. Snickers is a Sponsor of the NFL and sponsorship deals with 7 teams; including the New England Patriots, Denver Broncos Football Club, and New York Football Giants.
In the snack sponsorship space, FRITO LAY dominates the category with a plethora of brands activating like Tostitos, Doritos and Lay’s.
The National Football League (NFL) leads the ways in properties with 84% having a deal in this category. NFL is followed by the Major League Soccer and National Hockey League (NHL) tied for second with 55%.