The Cryptocurrency space and NFT’s continue to develop a strong presence in the sponsorship industry. Within the last 12 months, over 40 brands in these categories have signed a venue naming rights deal or a jersey partnership globally.
Most recently, D.C. United secured the first ever Crypto deal in the MLS with a new primary jersey partnership with XDC Network while also following the blueprint set by Socios.com in the global football market.
XDC Network will be developing a “Fan Token” program which will give fans the opportunity to gain rewards through engagement opportunities, exclusive experiences, and special access to content from the team. The brand will also be providing the landscape for fans to buy, sell, trade or interact with NFTs on the XDC Network through a video platform where fans can also learn more about blockchain technology. This is a first-of-its-kind deal for XDC Network as they have officially entered the sponsorship space within the five major pro sports leagues in the US.
The partnership between these two organizations follows the playbook set by global football teams and Socios.com who have had “Fan Token” during previous seasons. Socios.com expanded into the United States during 2021 having deals within the NHL and NBA but has yet to sign a deal within the MLS.