Sponsor Insights

Sponsors Gear Up for the Daytona 500

The Daytona 500 will take place this Sunday, marking the official start of the NASCAR regular season–when fans and corporate sponsors will flock to Daytona International Speedway for what is gearing up to be another Great American Race. As the season kicks off, let’s take a look at the sponsors of last year’s podium finishers and the race overall.

Rookie Austin Cindric won the Daytona 500 last year, driving the No.2 Discount Tire Ford Mustang to victory for Team Penske. The logos of team sponsors Pennzoil, Autotrader, and Sunoco were also showcased on the car. Team Penske was active on social media in 2022, scoring a total engagement of 447K with 39 brand partners across 824 posts. 

Trailing Cindric by just 0.036 seconds, Bubba Wallace placed second for the second time in his career in 2022, behind the wheel of the No. 23 McDonald’s Toyota for the 23XI Racing team. Wallace leads last year’s podium finishers in sponsorships with 16 brand deals. He also maintained a high profile on social media, partnering with 14 brands to drive total engagement of 620,840 across 189 posts–almost twice that of his team 23XI Racing, which engaged 340K with 467 posts. 

Four of last year’s top 5 drivers drove Ford cars–including third-place finisher Chase Briscoe who drove the No. 14 Mahindra Tractors Ford for Stewart-Haas Racing. The team generated a total engagement of 1M with 38 brand partners across 908 posts. 

The 2022 Daytona 500 included the following activations:

  • University of Northwestern Ohio— On-Track Signage 
  • Ruoff Mortgage— Area Naming Rights, Winners Podium: “Ruoff Mortgage Victory Lane”
  • GEICO Restart Zone, GEICO Campground 
  • Busch Light—Presenting Sponsor of Qualifying Rounds, large blow-up can on display
  • Rolex— Large Fixed Billboard
  • Advent Health— Lower Bowl Fixed Billboard, On-Track Signage 
  • Sunoco— Entryway (naming rights), Lower Bowl Fixed Billboard 
  • Wendy’s Pit Stop
  • Ford Motor Company— Towing Cars 
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