Barbie, America’s most iconic doll, made her big-screen debut last weekend in a blockbuster film that has captured the hearts of audiences worldwide—and set the scene for a remarkable array of unique partnerships and immersive activations. If you have yet to find yourself lost in an activation or bedecked in pink, fear not–here’s our rundown of some of the best.

The movie’s reach extended far beyond the silver screen, enlivening the feminist icon in larger—than—life ways. In Dubai, a stories-high, 3-D projection dazzled passersby, as Margot Robbie's character, dressed in a sleek black-and-white dress, stepped out of a colossal Barbie box beside the Burj Khalifa—the world’s tallest skyscraper at more than 2,700 feet—and onto the city’s bustling streets, in arguably one the most stunning activations in recent memory.

Stateside, Barbie and Xbox teamed up to bring the ultimate Barbie dreamhouse experience to life for fans of the New York Liberty. During the team’s annual Camp Day on July 19th, Brooklyn’s Barclays Center was transformed into an immersive Barbie wonderland, complete with pink Barbie branding and signage throughout. By inserting Barbie into the sports arena—quite literally—the unique activation created indelible memories for young fans.

On the food front, Barbie and Pinkberry joined forces to whip up the "Barbie Land Berry Pink" frozen yogurt flavor. A blend of strawberry and dragon fruit yogurts in Barbie’s trademark pink shade—adorned with silver star-shaped “dream sprinkles”—the tasty treat serves as an edible reminder of the movie's sweetness, extending its magic into the gastronomic realm. Cold Stone Creamery also rolled out Pink Cotton Candy, a new Barbie-inspired treat available nationwide through August 8.

Meanwhile, across the Atlantic, Dundrum Town Centre—a shopping center in Dublin–invited visitors into an elevator wrapped in a vibrant, Barbie box-themed design, adding a touch of her iconic style to the shopping experience.

Numerous other brands also embraced Barbie mania, inking licensing deals to feature the blonde bombshell and her friends in their products. Barbie-themed Snapchat filters and Burger King’s Barbie—branded meal box brought the movie's flair to everyday life, while Crocs unveiled a chic pink edition featuring detachable Barbie characters. Such varied collaborations spread the love for Barbie across a multitude of industries, inspiring fans everywhere to “think pink.”

Burger King

Crocs

Bloomingdale's

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