As the Kansas City Chiefs and Philadelphia Eagles prepare for another Super Bowl showdown on February 9—their second NFL championship face-off in three years—both teams bring serious clout not only to the field, but also to their partnership portfolios. 

Since the Chiefs’ Super Bowl run began in 2021, the team’s sponsorship revenue has surged an astounding 59%, according to SponsorUnited’s SPND platform—the industry’s only technology solution for sponsorship pricing transparency. The Eagles have also continued to spread their wings on the partnership front, adding 11 brands to their long list of partnerships YoY.

In terms of number of deals, the Eagles have 117 sponsorships, surpassing the Chiefs’ 88. Meanwhile, the Bills and Commanders—AFC and NFC Championship runners-up, respectively—each partnered with more than 100 brands this season. The impressive breadth of partnerships stems in part from leveraging league-level deals, third-party agency signings, and sub-brand activations that expand these teams’ overall portfolios. 

Mid-level rotating billboards rank as the Eagles’ most popular asset, while the Chiefs’ top seller is the 360 rotating ribbon board—highlighting both teams’ focus on maximizing in-stadium visibility for its brand partners.

When it comes to endorsements, Travis Kelce and Patrick Mahomes are tied for the #1 spot on the Chiefs with 14 deals each––including Lowe’s, Subway, and Pepsi for Kelce and adidas, State Farm, and Coors Light for Mahomes—while Saquon Barkley ranks as the most-endorsed Eagle, counting Nike, Ally Financial, and Unisom among his 12 partnerships. The standalone star power of these athletes adds value to each team’s broader sponsorship narrative, attracting brands eager to align with the household names. Both franchises are also growing their influence on social media: the Eagles saw an 8% follower increase YoY, while the Chiefs trailed closely behind with a 7% gain.

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