As the first month of 2022 comes to an end, we highlight the brands that saw the highest search volume on the SponsorUnited platform by sponsorship executives in January. 1 out of every 3 brands came from the Financial category while six of those brands were FinTech brands.

The Cryptocurrency space and NFT’s continue to stay top of mind in terms of future sponsorships deals as five brands stayed hot securing spots in the top 15 in January. Crypto.com and FTX landed in the top six after both signing huge deals in 2021. FTX signed a venue naming rights deal with the Miami Heat while Crypto.com took over the naming rights of the famous Staples Center which renamed the venue to the Cyrpto.com Arena.

Moon Oral Care comes in at the top spot after signing deals in December with Kendall Jenner and Odell Beckham Jr. The long-term partnership will help expand the brands premium design-led products, while Odell will help expand its reach to men.

HomingPin lands at number two as they expand their NBA footprint. The brand has six total deals with NBA teams, five in the eastern conference and one on the west coast with the Sacramento Kings.