The first month of 2025 is almost over, and the most searched brands by sponsorship executives on our platform in January have arrived. Let’s take a look. 

Hot on the heels of its recent viral commercial, Unisom clocks in at #1. In the commercial, Philadelphia Eagles superstar running back Saquon Barkley humorously addresses those struggling with sleepless nights and sings a playful lullaby that subtly nods to his nearly record-breaking season. Leveraging any high-profile pro athlete usually spells success for brands, especially when it’s a player like Barkley, who has helped propel his team to their second Super Bowl appearance in three years.

Second place goes to Verizon, which is gearing up to execute an unprecedented fan activation with its inaugural “Super Bowl FanFest” on February 9. Set to transform stadiums and venues across all 30 NFL markets into nationwide celebrations, these free events will feature food and beverages from local small businesses, meet and greets with NFL legends, live music, interactive games, and unique fan experiences. In select cities, fans will also enjoy on-field access to take selfies at the 50-yard line and tour locker rooms. Verizon customers can snag free tickets on a first-come-first-served basis by visiting VerizonFanFest.com.

Icy Hot rounds out the top 3 after unveiling a partnership with Unrivaled—a new 3-on-3 pro women’s basketball league launched in July 2023—to become its Official Recovery Partner. As part of the deal, Icy Hot will provide pain relief to the league’s athletes, and Unrivaled co-founder and WNBA star Napheesa Collier will serve as an Icy Hot brand ambassador, helping to promote the importance of recovery in athletic performance.

#4 CUDIS x UCLA Athletics collaborate on an AI-powered smart ring partnership to help athletes keep tabs on their performance and health. 

#6 MSC Cruises X Super Bowl ad will see Drew Barrymore and Orlando Bloom join forces to launch a new ship.

#15 NerdWallet x Super Bowl ad will use its slot for a comical commercial starring a chatty beluga whale.

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