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Partnership Reports

July's Hottest Brands Have Arrived

August 1, 2024

As we approach the last full month of summer, here’s the list of the brands most searched by sponsorship executives on our platform in July. 

Rugs.com claims the top spot following Charlotte FC's announcement of a multiyear sponsorship, making Rugs.com the club’s newest Founding-Level partner and official kit sleeve sponsor. The collaboration debuted on July 3 during Charlotte FC's match against Inter Miami CF, and fans can visit the team store to have their authentic Carolina Kits printed with the new Rugs.com sleeve badge for free through August 31. The partnership also extends beyond the stadium, with both organizations committed to supporting local teachers through the ongoing "Paying It Floorward" campaign.

Second on the list is Invenergy, a Chicago-based clean energy solutions provider. The company announced a new multiyear partnership on June 25 with the Chicago Cubs, designating the company as the "Official Solar Provider" for the Cubs and Wrigley Field––a first for the team. The Cubs will become an “anchor tenant” of several community solar projects developed by Invenergy company Reactivate. These projects aim to offset Wrigley Field's energy usage and extend renewable energy benefits to select Cubs Charities Diamond Project recipients. Fans will also see new Invenergy signage at the ballpark.

1Password clinches third place in its list debut, after The Presidents Cup announced the cybersecurity company as its third Global Partner for the 2024 PGA Tour event at The Royal Montreal Golf Club in September. As a Global Partner, 1Password will enjoy premium hospitality, onsite brand exposure, and extensive media exposure throughout the prestigious tournament.

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