SPONSOR INSIGHTS
Partnership Reports
June’s Most Searched Brands Are Here!
With July 4th festivities in the rearview mirror and summer officially in full swing, let’s take a look at the brands that sponsorship executives zeroed in on in June.
Leading the pack is Launch Hydrate, an all-natural sports drink designed to fuel athletes of all levels with its electrolyte—and vitamin-infused formula. On May 25, the brand inked its only current sponsorship deal with Perfect Game, a youth baseball and softball platform and the world’s largest baseball scouting organization, producing more than 8,600 events and 300,000 games and showcases annually across the country. The partnership will offer participants access to exclusive events, promotions, and products, and Launch Hydrate will be available for purchase at Perfect Game events.
Renowned cold brew coffee brand, SToK, secured second place on our list. In late May, SToK announced it will become the first-ever sponsor of the Racecourse Ground beginning July 1, the world’s oldest international football stadium and home to Wrexham AFC, the English football team co-owned by Ryan Reynolds and Rob McElhenney.
Turo–the world’s largest car-sharing marketplace, with operations in the US, UK, Canada, France, and Australia–takes the third spot. On June 1, the San Francisco-based company made headlines by announcing it was joining forces with Yoshi, the leading tech-enabled, last-mile delivery platform for mobile car care, to offer virtual vehicle inspections for Turo hosts across America.
The platform currently counts deals with Rita Ora and Vanessa Hudgens among its 10 partnerships. Turo’s Instagram post with Hudgens, featuring the actress behind the wheel of a Ferrari she booked with the brand, engaged 235K followers–its top performer on social media in the last year.