San Diego is a bustling hub for out-of-home (OOH) advertising, with over 165 brands harnessing its proven power to amplify their reach in the ever-evolving attention economy.

San Diego ranks in the top 20% for out-of-home (OOH) advertising worldwide with 165+ brands harnessing its proven power to amplify their reach in the ever-evolving attention economy. This year's San Diego Comic-Con, the world's largest comic book convention which took place July 25-28, provided an unparalleled opportunity for brands to engage with over 130K enthusiastic attendees. Let’s explore how blue-chip brands strategically utilized OOH advertising to maximize their impact at this premier event.

A long list of top entertainment and media brands including Paramount+, Prime Video, FX, AMC, ABC, Google Play, NBC, FOX, Bandai Namco, Marvel Studios, and HBO MAX utilized eye-catching billboards, dynamic digital displays, and immersive experiences to promote their latest shows, exclusive content, apps, and games, capturing attendees’ attention with vibrant visuals and compelling messaging throughout the convention. This tactical approach showcased new and returning series along with extensive content libraries and upcoming releases, building buzz and engaging the diverse audience.  

Marquee events like Comic-Con offer unrivaled opportunities for OOH, thanks to its large, captive audience and immersive environment. Eager attendees are excited to learn what’s new and what’s next in pop culture, and therefore especially receptive to show-stopping activations. Meanwhile, ads’ placement in high-traffic areas ensures maximum exposure, helping brands to stand out in a crowded marketplace.

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