From major global partnerships to buzzworthy celebrity campaigns, June saw a diverse mix of brands capturing the attention of sponsorship executives. Based on search activity on the SponsorUnited platform, here are the top names making waves in the sponsorship space this month.

Oura Ring climbed to the 5th most searched brand on the SponsorUnited platform in June, reflecting a 300% increase in search activity from May, a surge driven by high-impact partnerships in the professional sports world. With 10 active sponsorship deals, including collaborations with the New York Knicks and Jalen Brunson, Oura continues to strengthen its presence among elite athletes. Most notably, the brand announced a new global partnership with the Professional Tennis Players Association (PTPA), through which players receive access to Oura rings and personalized health insights. The partnership aims to support player well-being by helping optimize sleep, recovery, and performance, further positioning Oura as a key player at the intersection of wearable tech and athletic performance.

Airbnb ranked 8th, a spike in visibility likely driven by its multi-tournament partnership with FIFA. Announced in June, the three-year deal names Airbnb as the Official Alternative Accommodations and Experiences Booking Platform for the FIFA Club World Cup 2025, FIFA World Cup 26, and FIFA Women’s World Cup 2027. This partnership not only highlights Airbnb’s presence on the global stage but also reflects its broader marketing momentum, with over 150 sponsorship deals and generating more than 20 million total engagements across branded social media posts. As the brand positions itself at the intersection of travel, experience, and sport, its role in shaping fan journeys and supporting host city communities is set to grow significantly, especially with initiatives like the $5 million Host City Impact Program.

AT&T followed closely behind Airbnb as the 9th most searched brand by sponsorship executives, reflecting the telecommunications giant’s sustained momentum in sports sponsorship. With over 230 active sponsorship deals and more than 10M total engagement on branded social media content, AT&T continues to solidify its place among the most influential sponsors in the market. A major contributor to this was the recent announcement of its multiyear extension as title sponsor of the AT&T Pebble Beach Pro-Am, marking 40 years as the tournament’s presenting partner and reinforcing one of the longest-running title relationships on the PGA TOUR. The event not only elevates the AT&T brand on a global stage but also fuels community impact, with more than $250 million raised for over 200 local nonprofits. Programs like Birdies for Students, which supports digital equity efforts, reinforce AT&T’s dual focus on high-profile exposure and meaningful social initiatives.

Dunkin’ rounded out the top 10 most searched brands on the SponsorUnited platform, driven by a vibrant wave of celebrity-led campaigns and social media buzz. This month, the brand partnered with reality star Paige DeSorbo to launch the Pink Spritz Refresher, a sparkling, tropical drink introduced through a playful campaign featuring DeSorbo and her cat. Shortly after, Dunkin’ reunited with pop sensation Sabrina Carpenter to debut Sabrina’s Strawberry Daydream Refresher, a creamy strawberry-and-oat milk beverage accompanied by a Gen Z-focused ad spot.