Today, SponsorUnited published the first SPRED Report centered around NFL player’s social performance and endorsement deals.

Download the complete report HERE, for complete data and insights, some key findings include:

• adidas and Bose are the most active brands among NFL social media posts but Zenith Watches, Grip and Brady Brand attract the most attention.

• Quarterbacks are most widely followed on Twitter, Instagram and Facebook while TikTok varies among other skilled positions.

• J.J. Watt is the most followed defensive NFL player and the most followed NFL player to not win a SB.

• The top 10 most followed NFL players combine for over 100M gross followers.

• 12 NFL players average over 1M total engagements, all of them on the offensive side of the ball.

• Although Travis Etienne Jr, has yet to see the field, he has the highest % average engaged followers.

• Most Total Gross Followers: Odell Beckham Jr.

• Most Twitter Followers: Russell Wilson

• Most Facebook Followers: Tom Brady

• Most Instagram Followers: Odell Beckham Jr.

• Most TikTok Followers: Gronk

• Most Engaging: Patrick Mahomes

• Highest % of Engaged Followers: Travis Etienne

• Most Engagement Per Post: Tyreek Hill

• Most Branded Posts: Russell Wilson

• Most Brands: Russell Wilson

• Highest Avg Engagement: Zenith Watches, Grip Boost and Brady Brand

• Most Branded Posts: adidas, Bose and Fashion Nova

• Most Brand Engagements: Bose, adidas and Oakley

• Most Player Endorsements: Bud Light, Verizon, Bose and Under Armour

• Most Engaging Categories: Apparel/Accessories, Beverage (Non-Alc) and Leisure/Recreation

• Most Category Engagements: Apparel/Accessories, Consumer Electronics and Retail

• Most Player Endorsements: Apparel/Accessories, Retail and Beverage (Non-Alc)

• Most Branded Posts: Apparel/Accessories, Retail and Beverage (Non-Alc)