With holiday planning in full swing and 2025 just weeks away, let’s take a look at the brands most searched by sponsorship executives on our platform during the month of November. 

High-design toolmaker Fanttik debuts at #1 after inking a multiyear partnership with the Brooklyn Nets, making the brand the Official Partner for DIY Tools and Automotive Solutions, starting with the current season. Besides Fanttik's branding and extensive digital signage at Barclays Center during all Nets home games, the partnership will engage fans through special events, exclusive promotions, and community-driven initiatives.

WHOOP lands in second place following the November 5 news of a two-year deal with Notre Dame Athletics. By providing wearable technology to select athletic programs, the human performance brand aims to enhance the Fighting Irish student-athletes' health, well-being, and performance by offering insights into critical metrics like sleep optimization, recovery protocols, and high-performance habits. Through WHOOP's Team Dashboard, the school’s Sports Performance Department can access real-time data to tailor interventions and support at both individual and organizational levels.

Another newcomer to our list at #10 is Simple Modern, following the news of its link-up with Kansas Athletics to commemorate the Kansas Jayhawks’ milestone 70th season at Allen Fieldhouse. As the team’s official drinkware partner for the 2024–2025 basketball season, the Oklahoma-based brand will create exclusive, reusable drinkware featuring unique designs that capture the tradition and spirit of Kansas Athletics, available exclusively at concession stands during home games.

Leading air conditioner brand Daikin lands at #11 following the news of a 15-year, exclusive naming-rights partnership that will see the Houston Astros’ home stadium become Daikin Park starting January 1, 2025. The partnership will run through the 2039 season, and also includes educational programming and youth sports development in Houston’s underserved communities. 

Consumer giant Henkel follows not far behind at #14, after becoming an official partner of US Soccer last month. The sponsorship marks the company’s first-ever portfolio deal, with Henkel becoming presenting partner of US Soccer’s Young Player of the Year Awards, Community Youth Soccer Clinics, and Supporting Partner of the Arthur M. Blank US Soccer National Training Center. 

Helix Wireless secured the 26th spot after becoming an official partner of the New York Jets. The deal makes the communications brand the Presenting Sponsor of the Jets Foundation's 50/50 Raffle Program, a key initiative during every home game that raises funds for community programs throughout the market.