In November, sponsorship executives on SponsorUnited were focused on a diverse range of brands, each making significant strides in their respective industries. Topping the charts was Scrub Daddy, the innovative cleaning sponge brand known for its breakthrough on Shark Tank. Its success is not just in retail; the brand has signed sponsor deals with culinary influencer Albert Can Cook and lifestyle guru David Lockridge, achieving over 1 million engagements from just 13 unique posts, primarily through TikTok and Instagram. 

Following close behind in popularity is Skims, founded by Kim Kardashian, which recently became the NBA's Official Underwear Partner. Skims, known for its glamorous collaboration with Swarovski, boasts an impressive 110 million engagements across social media, partnering with celebrities like Neymar Jr, Nick Bosa, and Charli D’Amelio. The expansion of Skims into the athletic realm, particularly through partnerships with prominent athletes like Neymar Jr and Nick Bosa, is significant as it not only diversifies the brand's appeal beyond the fashion and entertainment industries but also taps into the massive, loyal fanbases of sports, amplifying its reach and reinforcing its position as a versatile and influential brand in the global market.

Not to be overlooked, Pit Boss Grills made a notable entry into the top 10 after securing partnerships with NFL teams Baltimore Ravens and Green Bay Packers, alongside its 29 sponsor deals with personalities including Hailie Deegan and Aaron Jones. Learn more about Pit Boss First Foray Into the NFL for Pit Boss Grills.