With Halloween celebrations in the rearview mirror and Thanksgiving just weeks away, here’s the list of the brands most searched by sponsorship executives on our platform in October 2024. 

Coinbase earns the top spot after becoming the first-ever crypto partner of the Canadian Football League (CFL) in a deal announced on October 24. The partnership, which will also see Coinbase sponsor the 111th Grey Cup (Canada’s largest annual sports and television event), will engage fans through bitcoin giveaways and unique prizes during the Grey Cup playoffs. October was a big month for the crypto platform: on October 22, Coinbase announced that it will join forces with the Golden State Warriors and the Chase Center as their Official Cryptocurrency Platform and Blockchain Partner. The sponsorship will offer fans innovative new ways to engage with the NBA team by unlocking access to exclusive onchain experiences, limited-edition merchandise, and take home physical and onchain giveaways. Warriors fans who sign up for a Coinbase account will also benefit from perks all season long. 

Procter & Gamble (P&G), one of the world’s largest CPG companies, lands at #11 following a new partnership announcement last month with its hometown team the Cincinnati Bengals. As an Official Partner, P&G will become the presenting sponsor of several community initiatives, including the Bengals Girls Flag Football program, which will expand access to the rapidly growing sport for young women, especially high school student-athletes. The sponsorship also features significant media exposure, branded content, and enhanced visibility throughout Paycor Stadium.

Telecom titan Verizon ranks 16th after being named the Official Wireless Partner of New York City FC in a new multi-year deal. Besides partnering with the club’s Youth Programs team and nonprofit foundation, City in the Community (CITC), Verizon will serve as a supporting partner of CITC’s Night Leagues youth weekend soccer program. Verizon branding will appear in-stadium at MLS home matches and across New York City FC digital channels. The company will also become the entitlement partner of the Field Pass Area for all New York City FC MLS regular season home matches, starting next season.

Coming in at #21 is men’s grooming brand Dr. Squatch, which makes our list for the first time this year with the launch of a new video campaign featuring Sydney Sweeney as a “body wash genie.” The spots will run across TV, premium YouTube, streaming audio podcasts, and paid social media.  

QSR brand Raising Cane’s rounds out the top 30 on the back of a busy October that saw new collaborations with Post Malone to support the nonprofit Notes for Notes. The initiative provides youths with free access to musical instruments and instruction. The chicken finger favorite also announced new additions to its ever-expanding NIL portfolio—including Ohio State running back Quinshon Judkins and USC volleyball player Ally Batenhorst—to support its new Sportiqe apparel collaboration.

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