Savvy brands utilize limited-time offerings (LTOs) to enhance sponsorships and marketing campaigns, enticing consumers with exclusive deals, products, and experiences while cultivating customer loyalty. 

Here are a few of this year’s best examples: 

• Visa x Paris 2024 Olympics: A Worldwide Olympic Partner since 1986, Visa rolled out limited-time incentives and offers for cardholders tied to the 2024 Summer Games, including exclusive access to Olympic-themed merchandise and special discounts with retail partners. 

• Toyota x Music Festivals: To optimize its sponsorship of major music festivals across the US like Lollapalooza and Stagecoach, Toyota introduced exclusive test drive opportunities and VIP concert experiences—including backstage access and premium seating—for attendees during the events. 

• Potbelly launched LTOs and a refreshed value meal strategy to combat a slowdown in sales, unveiling new monthly menu items to pique the interest of existing customers and attract new ones. The Chicago-based brand has also shifted its media focus from traditional TV to more targeted platforms like YouTube—maximizing its return on investment while boosting social media engagement​.

• Chick-fil-A is capitalizing on the past success of limited-time offerings by bringing back fan favorites. Last month saw the return of both its Honey Pepper Pimento Chicken Sandwich—the brand’s best-selling seasonal item of all time—and much-loved Banana Pudding Milkshake (following a 13-year absence).