Sports Illustrated recently sourced our LPGA Marketing Partnerships Report. Insights found in the report note that brands associated with the LPGA experienced an astounding 400% return on investment last season. Our report sheds light on the remarkable growth in the number of active brands participating in LPGA tournaments, which has doubled since 2019, now exceeding 1,200.

Another key insight mentioned by Sports Illustrated was the impressive engagement levels among LPGA Tour Athletes on social media, boasting an average engagement rate of 4.6%. This engagement rate is twice as high as that of athletes in the five major sports leagues. The report also highlights a substantial 15% increase in followers among female golfers competing in the LPGA circuit between 2022 and 2023.

Keith Karem, Senior Vice President of Marketing at KemperSports, emphasized the mutually beneficial relationship between the growing number of women participating in golf and the increasing sponsorship opportunities within the LPGA. This underscores the LPGA's unique ability to provide brands with a highly targeted and engaged audience, allowing them to make the most of their sponsorship investments.

Read the full article here and download our LPGA Marketing Partnerships Report now!