Surfside—a premium, ready-to-drink vodka iced tea and vodka lemonade brand—continues to make a big splash in the alcoholic beverage industry with its stratospheric growth and decisive sponsorship strategy. In 2023, its second year on the market, Surfside sold a staggering 1.3M cases, which was a 563% increase from its debut the year before. This growth is even more remarkable considering the canned cocktail brand was available in only seven states at the start of last year, before expanding into 48 states currently. 

Savvy sponsorships—especially in baseball, first sponsoring a team in 2023—have played a key role in Surfside's success thus far. Its high-profile partnerships with five MLB teams—the Philadelphia Phillies, Pittsburgh Pirates, Baltimore Orioles, Cleveland Guardians, and Atlanta Braves—have boosted Surfside's visibility and brand recognition among baseball fans. Notably, Surfside became the top-selling spirits brand at Citizens Bank Park with the Philadelphia Phillies last year—a testament to its burgeoning popularity.

And now—as the official RTD Vodka Iced Tea and Vodka Lemonade of Minor League Baseball (MiLB)—this Philly-based brand is riding this wave into other ballparks and communities! The deal also includes the Surfside Summer Sweepstakes, where 83 winners will receive four tickets to attend a MiLB game this season.

Surfside has grown its sponsorship portfolio from just seven deals in 2023 to 32 this year. 55% of these deals are within MiLB and 16% are within MLB. Surfside's baseball-focused sponsorship strategy contrasts with that of competitors like High Noon. For instance, while 16% of High Noon’s 37 sponsorship deals are in MiLB as well, the brand’s diversified portfolio also spans golf, football, and college athletics.

Watch this space to learn if (and how) Surfside’s sponsorship strategy will shift as the red-hot brand continues to innovate and enter new markets. 

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