When a lucky fan strives to win a million dollars by sinking a basket from half-court, or brands promise jaw-dropping payouts tied to sports events, one under-the-radar powerhouse, SCA Promotions, is fueling the all-or-nothing excitement on display. Founded by Bob Hamman in 1986, SCA has built a flourishing business insuring high-stakes promotional campaigns for enterprising brands worldwide. By employing a savvy blend of risk analysis and marketing strategy, SCA provides brands the opportunity to offer life-changing prizes while protecting their bottom lines.

SCA’s robust partnership portfolio showcases the big-ticket buzz it helps generate. The company’s expertise allowed the New Orleans Pelicans to launch its “We Win, You Win” sweepstakes in August 2023, promising $1M in prize money to eligible participants if the team won the inaugural NBA In-Season Tournament. Similarly, when a randomly selected fan drilled a long-distance shot at the New York Rangers’ home opener to win a new Hyundai in October of last year, the team didn’t shoulder the cost alone, thanks to SCA. Yet another memorable campaign enabled Cleveland-based window company, Universal Windows Direct, to shell out $1.7M in payouts when the Cleveland Guardians (formerly Indians) achieved a rare 15-game winning streak, making headlines and boosting visibility for both the team and the brand.

The company’s success lies in its ability to leverage unlikely odds to help brands forge emotional connections with fans and turn viral moments into marketing gold, all while mitigating financial risk for its partners. Past activations include the Kansas City Royals’ “Sonic Slam” contest––which saw a fan win $25K, thanks to MJ Melendez’s home run last June––and lottery app Jackpocket’s “Hit It Here” promotion with the Texas Rangers in 2022. 

Through nearly four decades of innovation––covering billions of dollars of risk and awarding more than $253M in prizes––Bob Hamman and SCA have transformed promotional marketing,  shaping indelible moments by ensuring brands––and their fans––can dream big. 

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