Coinbase, Crypto.com and FTX all landed in the top five most searched brands by MLS executives utilizing the SponsorUnited platform. Although vacant of a league sponsorship, it seems as if cryptocurrency is ready to take off within the league as XDC Network has signed the first deal for the category with a team this week. As the most searched sub-category on the SponsorUnited platform, expect a big footprint in the near future as players have also already started to accept crypto as their salary.
Although players are accepting salaries in Cryptocurrency, it does not mean they actively have a partnership. Walker Zimmerman is the only MLS athlete with a deal as he has social media posts with Coinmerge promoting their platform. Outside of the MLS, the other four major pro sports in the US have over 25 active Cryptocurrency brands led by FTX and Crypto.com. 18% of their deals include Event Entitlements such as Voyager being the presenting sponsor of the Dallas Mavericks game on October 27th against the Houston Rockets. During this game, Voyager not only was the presenting sponsor but had 9 total assets during the game including signage, a promotion sponsor as well as a sponsored attendee take home item which gave fans a code to get $100 in crypto.
It is not uncommon for Cryptocurrency brands to have a promotion tied to their deals. Within major pro sports, five brands total for over 8 promotions including with the MLB league, athletes within these leagues and teams such as the Miami Heat and Philadelphia 76ers.