The HVAC category is turning up the heat in the sponsorship and media arena, with more than 140 brands securing deals across major pro sports.

Carrier Global is the most active brand in the category with six sponsorships, including partnerships with teams like the Atlanta Braves and Cleveland Browns. HVAC 911 and F.W. Webb follow closely with five deals each, partnering with all five major pro sports teams in their respective cities, Boston and Washington, D.C.

On the social media front, Goettl Air Conditioning & Plumbing’s cobranded Instagram post with the Anaheim Ducks generated the category’s most engagement in the last 12 months, at 20K. Overall, the HVAC industry engaged 414K users across more than 285 posts during the same period.

Canada’s Legacy Heating and Cooling scored the two highest-performing social campaigns in the HVAC category. Its partnership with the Edmonton Oilers garnered 154K in total engagement from 44 posts, while its deal with the Calgary Flames spurred 135K interactions across 91 posts.

Interior signage leads the list of the category’s most frequently bought assets, with ribbon board digital ads the most popular choice for brands. Carrier Global activated its sponsorship of the Minnesota Twins this season with a rotating video board billboard during strikeouts.

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