Thanks to their arguably unmatched global reach and undeniable cachet, jersey patch sponsorships have become a lucrative revenue stream for football clubs across Europe’s 5 premier soccer leagues. By the end of the 2023–24 season, more than 100 brands had secured primary jersey patch deals in the Premier League, La Liga, Serie A, Bundesliga, and Ligue 1, as savvy and deep-pocketed marketers continue to vie for visibility within the world’s most popular sport.

Gaming leads the list of most active categories in this elite endorsement arena, with 10 deals spanning all 5 leagues––barely edging out Telecommunications with 9 sponsorships. At 8 partnerships each, Business Services, Financial, and Transportation tie for a very close third. 

Among brands, Emirates takes top billing with 4 deals, underscoring its strategy to align with top-tier football clubs to tap into the sport's enormous international audience. The iconic "Fly Emirates'' logo is instantly recognizable on the jerseys of AC Milan, Arsenal, Olympique Lyon, and the latest Champions League winners, Real Madrid, which all hail from different leagues. Paramount+ is hot on the airline’s heels with 3 deals––Atalanta and Inter Milan (both Serie A) and Union Berlin (Bundesliga)–– highlighting its push to become a leading name in the wildly competitive streaming market. In third place, British online car retailer Cazoo, telecom titan Digi Spain, MSC Cruises, and French gambling company Winamax boast 2 deals apiece––demonstrating just how industry-diverse the soccer sponsorship marketplace has become.

‍