Celebrity and influencer endorsements have become a critical touchpoint for brands seeking to engage with increasingly diverse and digital-first audiences. As social media reshapes the way consumers connect with public figures, brands are tapping into this dynamic space to amplify their presence and drive deeper engagement. The endorsement landscape is rapidly evolving, with new brands entering the space, influencers driving massive follower growth, and a generational shift reshaping marketing strategies—making the competition for impactful celebrity and influencer partnerships fiercer than ever.

In this year’s report, we delve into the top 100 most-followed celebrities and influencers, offering a comprehensive analysis of the brands that have successfully leveraged the power and clout of these stars. By exploring emerging trends, follower growth, and the breadth of endorsement deals across key industries, this report highlights the shifting strategies that are defining the future of brand partnerships in the age of social media. With a staggering 825 million new followers gained by the top 100 celebrities and influencers in the past year, the power of these types of partnerships is undeniable.

We’re excited to present our Top 100 Most-Followed Celebrities & Influencers report, offering brands the necessary insights to understand the evolving endorsement landscape and capitalize on the trends reshaping modern marketing. For brands looking to tap into the reach and influence of top personalities, this report offers the data and analysis necessary to develop effective strategies and forge meaningful connections with today’s digital-savvy consumers. Authored by SponsorUnited's Marketing, Business Intelligence, and Analytics teams, the report encompasses more than 650 brands, 1,350 deals, and 3,000 celebrity and influencer social posts from September 2, 2023 to September 2, 2024.