QSR Category Report

2022 Category Takeaways:

1. QSR Burger pulled away as the top QSR sub-category, now having 23% more sponsorships than any other sub-category.
2. QSR Coffee & Tea surpassed QSR Sandwich in total sponsorships in 2022.
3. QSR Chicken surpassed QSR Pizza in total sponsorships in 2022.
4. The number of QSR Social Partnerships increased by 23% in 2022, yet engagement and number of posts per deal have decreased in the same timeframe.

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