2022 Category Takeaways:
- QSR Burger pulled away as the top QSR sub-category, now having 23% more sponsorships than any other sub-category.
- QSR Coffee & Tea surpassed QSR Sandwich in total sponsorships in 2022.
- QSR Chicken surpassed QSR Pizza in total sponsorships in 2022.
- The number of QSR Social Partnerships increased by 23% in 2022, yet engagement and number of posts per deal have decreased in the same timeframe.