With 28 new deals in the NBA alone, Socios.com was the top expanding brand in the league, going from 0 to 28 deals in less than a season. Socios.com really separated themselves from the pack as the 2nd most expanding brand only increased their deals by 6 from 0 the year before (Take 5 Oil Change).
Take a deeper dive into the assets tied to Socios.com’s 28 NBA deals.
Across the 28 new sponsorships, Socios.com has over 130 total assets. 79% of their deals have TV-Visible signage which was led by the courtside apron & basket stanchion digital ads which are usually run simultaneously. 21% of their deals included digital media featuring sponsored content on team website’s as well as video integration throughout the season. With their expansion into the NBA this year, the NBA became their top league they have targeted across the world.
Socios.com also expanded within other US Major Pro Sports. Earlier this month, Socios.com became the Official Fan Loyalty Partner of 26 MLS clubs using a similar tactic of mass adoption within a league as they did with the NBA. Along with the MLS, the NHL was another league the brand extended their portfolio into, signing a deal with more than half of the teams in the league.