Ranked by total sponsorship deals, banking and restaurants/event space lead categories in deals with NCAA Schools & Conferences. These top two categories are the only two categories to have over 500 deals within the NCAA, while banking brands are the clear leaders having over 40% more sponsorship deals than any other category.
The retail category expanded their portfolio with over 100 new deals within the NCAA this year, more new deals than any other category.
PNC Bank led the banking category in total sponsorship deals, followed by US Bank and Wells Fargo. These brands dominated this category each sponsoring almost 50% more NCAA Schools & Conferences than any other brand..
The restaurants / event spaces category was led by Buffalo Wild Wings who was the only brand in the category to have sponsorship deals with 20+ schools. First Watch was the biggest emerging brand in the restaurants/event spaces category signing sponsorship deals with 7 schools in 2021. Currently, 45% of all of First Watch’s sponsorships are with NCAA schools/conferences, including the Kentucky Wildcats and UCF Knights.