Sponsor Insights

Bayern vs Dortmund | Sponsorship Overview

Bayern vs Dortmund

Longtime rivals Borussia Dortmund and Bayern Munich face off in Der Klassiker this weekend.

Both teams have had their stadium naming rights with Signal Iduna and Allianz respectively since 2005. Allianz has deals with 15 properties across European soccer and the MLS.

Ballon d’Or 2021 | Sponsor Insights

Lionel Messi has won the 2021 Ballon d’Or annual football award, earning his record-extending 7th Ballon d’Or in 13 years. Robert Lewandowski, Jorginho and Karim Benzema were the top runner-ups for this award.

We compare the sponsorship activities and social following of these four star players in 2021.


Copa Libertadores | Instant Replay

Over the weekend the highest level of competition in South American club football took place, the Copa Libertadores. The match featured two Brazilian teams in the final, S.E. Palmeiras and Clube de Regatas do Flamengo, with Palmeiras winning 2-1 to retain their title.

The match played at Estadio Centenario in Uruguay featured brands like Gatorade, Bridgestone, Betfair and Qatar Airways while Ford Motor Company was the top leveraging the tournament with the most unique assets.

#soccer #sports

NWSL Championship | Instant Replay

The Washington Spirit‘s defeated the Chicago Red Stars in a 2-1 victory, winning the franchise’s first National Women’s Soccer League (NWSL) Championship.

We highlight the activations from the NWSL 2021 Championship game. Of the leagues 18 partners, many activated during the event including Ally Financial ServicesMastercard, Budweiser & Nationwide.

Social Engagement Insights | 2021 Sponsorship Year In Review

Manchester United leveraged their social media platforms in 2021. The soccer team had the highest average engagement per post across all properties.

To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available HERE.

Nike Insights | 2021 Sponsorship Year In Review

Nike Social Insight

Just Do It! Nike definitely did, averaging the highest engagement for branded social media posts in 2021 with over 3,000 total posts.

The 2021 Sponsorship Year In Review will be available Tuesday, 11/9. Download for FREE to find out what other brands dominated social media this year!

MLS Skills Challenge 2021 | Activations

MLS Skills Challenge

The Major League Soccer Skills Challenge took place last night. Brands sponsoring different events within the various challenges.

Old Spice, Gillette, Crest and AT&T were among brands with a presence / activation during the Soccer Skills Challenge.

Cristian Roldán | Trading Card

Cristian Roldan Trading Card

Captain of the 2021 Major League Soccer All-Star team is Seattle Sounders FC midfielder, Cristian Roldán. Voted captain by the fans via Twitter,

Roldán totals six endorsement deals across four different categories. Includes deals with brands like AUDI AG, adidas, Cameo, and Indigaming.

Lionel Messi | Trading Card

Lionel Messi

Soccer great, Lionel Messi signed a two year contract with Paris Saint-Germain. We take a look and spotlight the brands that work with the superstar.

Notable deals that leverage Messi’s impressive >340M+ social following include adidas, Budweiser, PepsiCo, HARD ROCK CAFE, and Jacob & Co.

Premier League 2020-21 | Sponsorship & Media Report

The Premier League season came to an end with Manchester City Football Club in 1st place. We present to you the 2020-21 Sponsor & Media report for the EPL.

bet365, Vitality Group Inc., Betway Group, and Cadbury lead the way with the most total sponsorship deals. The Gaming category owned 40% of Primary Jersey Patches in the League.