To say that women’s golf is having a moment may be the understatement of the decade.

The impact of the pandemic and shifting demographics are sending women to the golf course in unprecedented numbers – some 6.4 million worldwide this year, according to the National Golf Foundation, up from 5.6million in 2019. Girls now represent 38% of all golfers under age 18, versus 14% when the NGF began tracking golf participation in 1986.

The LPGA’s growth reflects this dynamic surge and future potential. In a seminal milestone in its 73-year history, the purses of this year’s 33 official events will surpass a record-breaking $101 million – an all-time, single-season high, and more than double the total prize pool just a decade ago.

Against this backdrop, women’s pro golf continues to diversify as barriers to entry fall away. Players like Yin Ruoning – who became the second Chinese golfer to win a major with her victory at the 2023 KPMGWomen's PGA Championship on June 25 – reflect the increasingly global face of the LPGA, whose members hail from more than 50 countries. And in May, the LPGA unveiled a new line of equipment at Walmart to increase access to the game for female beginners and young players.

Meanwhile, more and more brands are scrambling to gain a foothold in the sport as its momentum builds. The number of active brands in the LPGA has doubled since 2019 –totaling more than 1,000 for the first time, as certain sponsors reap up to a 400% return on their investment. And social causes are coming to the fore: a whopping 83% of LPGA sponsors are actively buying assets promoting diversity and inclusion.

As the popularity of women’s golf continues to soar, we’re excited to unveil the LPGA Marketing Partnerships Report 2022-2023. Authored jointly by SponsorUnited’s Marketing Research & Insights, Analytics andMarketing teams, it delivers an in-depth analysis of more than 1,200 brands, 75athletes, and nearly 780 social posts between June 9, 2022 and June 9th, 2023.

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