As June arrives and we are quickly approaching summer, let’s delve into the top brands that captured the attention of sponsorship executives on our platform during May.

Super.com, the most searched brand on our platform in May, is a technology company based in San Francisco and operates to empower users to optimize their spending, savings, and credit-building endeavors. Notably, the company garnered significant attention during this year’s Super Bowl, where it aired a captivating advertisement amid the intense matchup between the Kansas City Chiefs and Philadelphia Eagles, capturing the gaze of millions. The impact of their only deal was substantial for Super. In the following month after the Super Bowl in April, the company successfully secured $85 million in Series C funding, further solidifying its growth trajectory.

In May, Olipop emerged as the second most searched brand, generating significant interest and curiosity among sponsorship enthusiasts. With a remarkable growth trajectory, the company has expanded its sponsorship portfolio by a staggering 300% since 2021. Notably, 67% of Olipop’s sponsorships stem from collaborations with athletes and influencers who endorse their fizzy tonic beverage through various social media platforms. This strategic approach to leveraging social media as a promotional avenue has proven highly effective for Olipop, capturing the attention of a wide audience.

Glow Beverages has emerged as the third most sought-after brand on our platform in May, captivating the interest of users and sponsorship enthusiasts. A significant turning point for the company occurred in October 2022 when Kylie Jenner, renowned celebrity and entrepreneur, became a stakeholder in the brand. Since then, Kylie has actively collaborated with Glow Beverages, posting about the product 15 times on her social media channels. This partnership has resonated strongly with her massive following, resulting in a remarkable total engagement of 16.5 million. Currently, Glow Beverages boasts two key partnerships, with stakeholders Dak Prescott and Kylie Jenner, representing a strategic approach to aligning the brand with influential figures in the industry. Such collaborations have undoubtedly contributed to the brand’s growing popularity and market presence.

View the rest of the top 30 below:

‍