Sponsor Insights

YETI | Brand Spotlight

YETI was SponsorUnited’s hottest brand last week. YETI had the highest increase week over week in profile views.

YETI has 70+ sponsorship deals, including Major League BaseballAustin FC & the New York Yankees. They just reported 3rd quarter earnings, showing $65M in revenue growth from the prior year.

Nike Insights | 2021 Sponsorship Year In Review

Nike Social Insight

Just Do It! Nike definitely did, averaging the highest engagement for branded social media posts in 2021 with over 3,000 total posts.

The 2021 Sponsorship Year In Review will be available Tuesday, 11/9. Download for FREE to find out what other brands dominated social media this year!

Candy Brands | Activation Spotlight

🎃 Trick or Treat! Halloween is Sunday and we are highlighting some of the most unique candy brand activations across the sponsorship landscape.

Socios.com | Sponsorship Report

The fan engagement and rewards app Socios.com has had over a 100% YOY growth in total sponsorships from 2020-2021.

Brand deals include the Ultimate Fighting Championship, LaLiga, and New England Patriots (NFL). Most recently, the Los Angeles Lakers (NBA) after signing a deal with the team this week.

Good Sam | Activation Spotlight

Good Sam x MLBGood Sam a provider of membership clubs geared to RV and outdoor enthusiasts, was the top searched brand on SponsorUnited’s platform last week after sponsoring both the NLDS and ALDS.

While new to the Major League Baseball playoffs this year, Good Sam’s parent company Camping World had similar sponsorships during the 2020 MLB playoffs.

Cannabis (CBD & Hemp) | Sponsorship Report

The Cannabis (CBD, Hemp) category continues to grow. Over 100 new brands entering the sponsorship and media space over the last 2 years.

cbdMD leads the category in total sponsorships deals. cdmMB has partnerships across 16 different leagues/associations. Other notable brands in this category include Beam Organics, Medterra, and Pure Spectrum.

Google 2021 | Sponsorship Report

Google 2021 Sponsorship Report

Including its sub-brands, Google has league partnerships with both the National Basketball Association (NBA) and Major League Baseball (MLB). Google’s league partnership with the NBA includes Youtube TV as the official presenting sponsor of the 2021 NBA Finals.

Caesars Entertainment | Sponsorship Report

Caesars Entertainment

The NFL New Orleans Saints took the field last night. Their first pre-season home game was held in the newly named Caesars Superdome, we highlight Caesars Entertainment, Inc.

Yesterday, Caesars Sportsbook signed a deal with the Fiesta Bowl becoming an Official Sponsor for the bowl game.

Heineken | Brand Spotlight

Heineken Brand Report

MLS Heineken Rivalry Week is back, and it starts tonight. The LA Galaxy host the San Jose Earthquakes.

The HEINEKEN Company has notable partnerships, assets, and activations within MLS and other leagues.

Canon Camera | Sponsorship Report


In celebration of World Photography Day this Thursday, we spotlight Canon Inc. and their 30+ partnerships.

Canon has notable deals with the Notre Dame Fighting Irish (NCAA), New York Yankees (MLB), and Manchester United (Soccer).