Sponsor Insights

Social Media Growth YOY | NFL Teams

From 2020 to 2021, here are the National Football League (NFL) teams with the largest % increase in total social following year-over-year:

5) Jacksonville Jaguars (+8%)

4) Los Angeles Rams (+9%)

2T) Kansas City Chiefs (+10%)

2T) Buffalo Bills (+10%)

1) Tampa Bay Buccaneers (+22%)

Four out of the five teams above made the playoffs during this season. The Jacksonville Jaguars led in total branded posts with over 2,500 which included 95 different brands. The Kansas City Chiefs had the least amount of posts with just over 500 which only included 45 brands, but do have the highest average rate at .83% and highest total engagement over 8.5 million.

Let’s take a look at how these teams stack up in terms of sponsorship deals:

5) Kansas City Chiefs

4) Los Angeles Rams 

3)Tampa Bay Buccaneers

2) Buffalo Bills

1) Jacksonville Jaguars 

The Jacksonville Jaguars not only are the top team on this list, but according to SponsorUnited data, they have the most sponsors in the NFL by over 40 brands more than the Indianapolis Colts who come in second with 136 deals followed by the Dallas Cowboys with 128. Ranked by sponsorship assets, the venue naming rights partner for the Jags, TIAA Bank, is tied with Dream Finders Homes for being the most active sponsor with the team. 

Share Now