Sponsor Insights

NFL | Sponsorship Activations

As we head into week 8 of the National Football League (NFL) season, brands have been activating at games with a 98% increase from 2020.

An average of 25 brands have Event / Content & Activations per team while Bud Light, Ford Motor Company, Miller Lite, Dunkin’​‘ and Pepsi round out the top five brands.

NFL London Game | Jets vs. Falcons

NFL London GameThe NFL returned to London this year for the NFL London Games. Games kicked off yesterday at the Tottenham Hotspur Stadium with the New York Jets vs. Atlanta Falcons.

Cinch was the presenting sponsor of the game and was seen with multiple unique assets while Visa, Wilson, and Pepsi Max were a few of the other brands activating.

UK Sponsor Insights

NFL London Games kick off this weekend. We are highlighting the top brands ranked by total sponsorship deals within the United Kingdom.

cinch, iPRO, Utilita Energy, and Nuffield Health, lead in deals. Apparel brands Nike, adidas and PUMA Group are the top three within the apparel category.

Aaron Donald & Russell Wilson | Trading Cards

The Los Angeles Rams take on the Seattle Seahawks tonight during Thursday Night Football. Take a look at the endorsements of tonight’s stars, Aaron Donald and Russel Wilson.

Donald of the Rams has 10 endorsement deals and promotes Ready® Nutrition, a company he co-owns. While Wilson of the Seahawks has an astounding 27 deals with brands like Bose Corporation and Nike.

Justin Herbert & Henry Ruggs III | Trading Cards

NFL‘s Justin Herbert of the Chargers totals 9 endorsement deals while Ruggs III of the Raiders edges him out with 10. Both players have deals with Bose Corporation while Nike landed Herbert and adidas landed Ruggs III.

NFL Content & Activations

As we head into week 4 of the National Football League (NFL) season, we showcase the category that has been activating the most throughout all stadiums so far.

Which category do you think leads the way?

NFL Kickoff 2021 | Featured Segments

NFL Kickoff 2021

The NFL kicked off last night with the Tampa Bay Buccaneers beating the Dallas Cowboys 31-29.

Amazon Web Services (AWS)ChevroletGEICOToyota Motor CorporationWalmart, and Lowe’s Companies, Inc. leveraged featured segments during the broadcast.

Tom Brady & Dak Prescott | Endorsements

Thursday Night Football is finally here and to kickoff the National Football League (NFL) season are the Dallas Cowboys take on the defending Super Bowl Champs, the Tampa Bay Buccaneers.

QB’s Dak Prescott and Tom Brady are going head-to-head tonight and both players having double digit endorsement deals. Lowe’s Companies, Inc., Jordan Brand, Fanatics, Inc., and Hulu are some brands leveraging the players millions of social followers.

NFL Rookie QB | Endorsements

NFL Rookie Endorsements

A day away from the start of the NFL season, we highlight the new faces of four teams that drafted QBs in round 1.

Trevor Lawrence, Justin Fields, Trey Lance and Zach Wilson all signed more than six endorsement deals heading into their rookie season. NikeadidasLowe’s Companies, Inc. and Old Spice are a few of the brands leveraging the quarterbacks.

2021 NFL Draft | Instant Replay

The 2021 National Football League (NFL) Draft took place in Cleveland last night and aired on three networks. In this post we highlight all of the brand activity during the ESPN broadcast.

Courtyard by Marriott had naming rights to the show while brands such as Pizza HutDraftKings Inc., Snickers, Subway and more leveraged featured segments throughout the broadcast.