Sponsor Insights

Two Sisters Owned TikTok (and every U.S. Sports Team) in 2021

In an article published by Forbes earlier this month, the two top earning TikTok influencers in 2021 came from the same family. Charli D’Amelio took the #1 spot with 134M followers earning nearly $18M and older sister Dixie D’Amelio has 57M followers earning just about $10M over the course of last year earning her the #2 spot.

Reported by SponsorUnited own data, Charli has partnerships with 10 brands including Dunkin, Cerave, Takis, and Simmons Sleep. Utilizing not only TikTok, Charli posts here endorsements on all  of her social media channels including Twitter, Facebook and Instagram brining her total following to nearly 200 million overall. Rather than having static images for her endorsement deals, Charli creates TikTok videos which incorporate her partners into them, most notably with Dunkin’ and Takis.

Simmons Sleep tapped into both of the D’Amelio sisters followers partnering with both influencers providing their fans the opportunity for a bedroom makeover. Dixie has 9 deals, one less than her sister while partnering with higher end brands such as Versace and Valentino. These partnerships differ from her younger sis, as they are more centered around a “high-end photoshoot” v.s the videos created by her sister. With Dixie approaching the age of 21 later this summer, makes us wonder what other brands will leverage the her massive social following of over 86M. 

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