Sponsor Insights

Theme Park Sponsorships

The Coca-Cola Company, Snickers, and PepsiCo have the most partnerships with amusement parks.

We highlight some of the top in-venue activations and assets SponsorUnited has captured at parks in the past year.

Amusement Parks

Governors Ball

Festival season is in full swing and given the cancellation of many festivals due to Covid, artists and brands are ready to take center stage. The Governors Ball at Citi Field kicks off today with headliners Kid Cudi, Halsey and J.Cole. 

Cole & Kid Cudi both have a strong social following of over 15M however, shockingly enough J. Cole doesn’t have a single deal and Kid Cudi only has one (Cadillac since mid-2021). Halsey on the other hand has leveraged her social media presence of over 45M for her four endorsement deals- Verizon, Ipsy, Magnum Ice Cream & About-Face Beauty.

While the headliners are heavy in followers but light in terms of deals, Jack Harlow stands out amongst the artists having a staggering 140% increase in social followers YoY and brands have jumped on the opportunity to partner with the rising star. 

Although Harlow has seen a massive increase in social following due to his rising popularity, Harlow has consistently had 7-10 endorsements over the last three years. A few of his current deals include Sprite, Venmo, KFC, New Balance, & Verizon. 

Born in Kentucky, Harlow has stated in an Instagram post that he was going to be the biggest music artist ever to come out of Kentucky. Once he started to establish his dream, there was no better brand to partner with the rising KY star than KFC. As part of the partnership, Harlow’s face and name can be seen on KFC buckets and carryout bags. This is a unique collaboration that very few other artists have had the opportunity to do. Other artists with a unique QSR partnership within the last two years are Travis Scott x McDonald’s, Burger King x Nelly, Lil Huddy x Anitta.

SXSW 2022 Activations

SU x SXSW Video

Where creative partnerships are brought to life, SponsorUnited is there to capture them. SU @ SXSW 2022.

Super Bowl Halftime Performers | Endorsements

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar will be headlining the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium in Los Angeles. In total, the five artists combined have +350 million social media followers. Snoop Dogg leverages his followers with 16 brand partnerships, the most deals of the Halftime performers. Eminem leads the way in terms of total followers ranking #6 amongst Rap, Hip-Hop, and R&B Music Artists with +150 million followers. Followed by Snoop Dogg ranking #7 with +129 million followers.

As of now, Snoop will be featured in two Super Bowl commercials this coming Sunday during the big game. One of the Ads will feature Snoop and the other halftime performers in a Pepsi commercial. The second comes from his brand partner, Bic Lighters, starring himself and Martha Stewart. The partnership with Bic Lighters has developed co-branded content with Snoop which has allowed him create his own lighters featuring his image. According to the SponsorUnited platform, Snoop’s highest engaged post is currently from an Instagram post with Triller during the Jake Paul – Ben Askren fight which he announced live. Old El Paso, a tex-mex brand and Takis, the maker of a spicy tortilla chip, partnered with Snoop Dogg to create and showcase a new product that combines the Old El Paso taco shells with the Takis spicy tortilla chip. In multiple ads, Snoop is seen showcasing the new product on Instagram while in a Old El Paso truck.

On January 28th, Eminem and Peloton partnered to kick off The Peloton Eminem Artist Series with a special one-night boxing event. Members were able to join three live boxing classes to Eminem’s music followed by three more days of different types of exercises. Along with Peloton, Eminem has a partnership with Pepsi for the Halftime show as well as Nifty Gateway & Mitchell & Ness.




MLB 2021 Report

DOWNLOAD REPORT: https://sponsorunited.com/2021-mlb-report/

The SponsorUnited MLB 2021 Marketing & Partnerships Annual Report is here! Take a deep dive into the MLB 2021 partnership landscape in the most comprehensive report available in the industry. Download now for FREE HERE.