Sponsor Insights

Macy’s Thanksgiving Day Parade | SponsorInsights

Happy Thanksgiving to all! The 95th Macy’s Thanksgiving Day Parade is back and ready to celebrate in 2021. We highlight Macy’s and some of the artists performing during the parade.

#retail #music #entertainment

Influencer Marketing Insights | 2021 Sponsorship Year In Review

Influencer Marketing

Female entertainers and influencers were at the forefront of brand sponsorships in 2021. Most deals leveraged their large social media following.

Want to know more about brands and their partnerships with entertainers and influencers? Download the 2021 Sponsorship Year In Review available for FREE Tomorrow HERE.

Emmy Award Show 2021 | Instant Replay

Emmy Award Show Sponsorship Recap

The 73rd Emmy Awards took place last night with EY and FIJI Water having product placement during the broadcast. EY has been a partner of the award show for 33 years. Fiji has been the Official Water for the last 8 years.

A total of 52 different brands bought ads during the broadcast. Kia, Amazon, and Canva being three of the most frequently run commercials.

Country Music Artists | Endorsements

International Country Music Day. We highlight four music artists that have continuously make an impact on the country music landscape. Over 115 brands have signed a deal this year with country artists within 23 different categories.

ZBB, Luke Bryan, Carrie Underwood and Carly Pearce all have four or more deals with brands like Chevrolet, the Atlantis, Vineyard Vines and BodyArmor.

MTV VMA’s 2021 | Instant Replay

Last night the MTV Video Music Award’s rolled out the red carpet with many notable brands leveraging the event. Justin Bieber and Olivia Rodrigo stole the show each taking home multiple awards. Rodrigo won the Best New Artist Award presented by Facebook.

43 brands integrated into the broadcast. Burger King, Coors Light, GEICO, and Toyota Motor Corporation leveraged featured segments during the show.

Lollapalooza 2021 | Instant Replay

Lollapalooza 2021

Lollapalooza saw many brands activate to give attendees a weekend to remember.

Bud Light Seltzer, Grubhub, T-Mobile and Bumble all activated in unique ways providing fun and creative experiences.

Lollalapalooza Artist | Endorsements

Lollapalooza took place this weekend in Chicago. We highlighted four of the music artists and their endorsements.

Steve Aoki boasts an impressive 39 endorsement deals within 17 total categories. Jack Harlow, Miley Cyrus and Marshmello each have ten, seven and six respectively.

Rolling Loud 2021 | Sponsorship Report

Rolling Loud Festival had 26 Official Sponsors, included music performances by Megan Thee Stalion, Post Malone and Travis Scott.

Cash App, Bud Light, McDonald’s and Calvin Klein are some of the brands that have deals with the group of artists, while all of them have five or more brand partners.

Space Jam: A New Legacy | Brand Activation Report

Space Jam 2 tops the box office with $32M debut this weekend. The real buzz was around the sheer number of brands integrated into the movie. Could this be a sign of the future?

93rd Academy Award Show | Broadcast Recap

The 93rd Academy Awards took place last night at Union Station and Dolby Theatre in Los Angeles. Today we highlight all of the brands who ran a spot during the broadcast.