See what our founder and CEO, Bob Lynch, had to say about the the most searched fitness brands on the SponsorUnited platform:

So far this month, the most searched fitness brands on the SponsorUnited platform include #1 Planet Fitness, followed by WHOOP, ŌURA, MyFitnessPal, and 24 Hour Fitness. While the category spends under $50MM annually in major US pro sports sponsorships, they're getting a bit more pumped, with new deals generating 3x the revenue of lost ones. Shoutout to our friends at the Atlanta Hawks, who have one of the most comprehensive fitness deals in sports with the YMCA of Metropolitan Atlanta. Video board signage, 360 ribbon boards, IP rights, and social media remain key assets driving growth in this category—as well as fun and creative messaging during live events.

View the full post here.

Peloton is changing the way people get fit. With 15% of their partnerships tied to athletes and influencers, social media is their #1 sponsorship asset.

Notable athlete deals include partnerships with Olympic Gold Medalist, Usain Bolt and Allyson Felix.