Sponsor Insights

Social Engagement Insights | 2021 Sponsorship Year In Review

Manchester United leveraged their social media platforms in 2021. The soccer team had the highest average engagement per post across all properties.

To find out which brands Manchester United partnered with and other league insights, download the FREE 2021 Sponsorship Year In Review available HERE.

Influencer Marketing Insights | 2021 Sponsorship Year In Review

Influencer Marketing

Female entertainers and influencers were at the forefront of brand sponsorships in 2021. Most deals leveraged their large social media following.

Want to know more about brands and their partnerships with entertainers and influencers? Download the 2021 Sponsorship Year In Review available for FREE Tomorrow HERE.

Nike Insights | 2021 Sponsorship Year In Review

Nike Social Insight

Just Do It! Nike definitely did, averaging the highest engagement for branded social media posts in 2021 with over 3,000 total posts.

The 2021 Sponsorship Year In Review will be available Tuesday, 11/9. Download for FREE to find out what other brands dominated social media this year!

Cash App Insights | 2021 Sponsorship Year In Review

Cash App | 2021 Sponsorship Year In Review

Cash App recorded the highest branded social media engagement among FinTech brands in 2021.

The most comprehensive overview of the FinTech category deals and insights coming in our 2021 Sponsorship Year In Review!

MLB Social Media | Activations

MLB Activations 2021

One month left of the Major League Baseball regular season this year. Here are social posts that had the highest impact for brands sponsoring the MLB league social handles this season.

RAM and GEICO led all brands in the highest social engagement with the MLB this season, each having a post with an engagement score over 400,000.

Addison Rae | Trading Card

One of the most prominent voices in social media, music artist and influencer Addison Rae has over 100 million followers.

Addison partners with 23 total brands including Bounty, L’OréalChipotle Mexican Grill and Olay.


Charli D’Amelio | Trading Card

TikTok superstar Charli D’amelio has an impressive 18 endorsement deals she promotes to over 160 million social followers.

Dunkin’​ Brands’, Invisalign, Pura Vida Bracelets and Hollister Co. are just a few of the many brands leveraging D’amelios influence on social media.


TikTok, Emerging Platform | SponsorInsight

As brands, teams and events continue look at leveraging emerging digital platforms in this age of user-generated content, we take a look at TikTok in our Emerging Platforms Report.