The 2021 MLS Cup Champions, the New York City Football Club, signed a partnership deal with FLO, an electric vehicle charging network and provider. While they have a deal with the NHL (Vancouver Canucks), this partnership marks the first U.S. Major Pro Sports deal for the brand.
FLO will be the Official Electric Vehicle Charging Partner of NYCFC. Their deal with the Canucks includes virtual signage on the broadcast as well as dasher board signage. SponsorUnited highlighted the EV brands that entered the sponsorship world in 2021 in our Automotive Sponsorships 2020-2021 Annual Report. As mentioned in the report, there were seven brands at the time making an impact in the EV space leading the way for more brands to enter into new partnerships.
Rivian teamed up with Professional Fishing Athlete, Camille Egdorf for the release of their first teaser video while well known brand Tesla, jumped into the NIL space securing a deal with USC defensive lineman Nick Figuerora. Lucid Motors made a big splash in 2021 spending on broadcast media with commercials during Super Bowl LV as well as the Rose Bowl and on Saturday Night Live on NBC.