Three weeks into the 2022 MLS season, new brands have been seen entering the MLS sponsorship space for the first time, partnering with teams after the season opener on February 26th. Nashville FC named cryptocurrency brand, Valkyrie Invest, as a founding partner a week into the 2022 season. Nashville FC became the first MLS team to accept a full partnership fee in bitcoin.
Part of the partnership includes club naming rights to Nashville FC’s new 850-seat premium club, which will be renamed to the Valkyrie Premier Club. Valkyrie Invest was the #23 most searched brand this past week on the SponsorUnited platform seeing a jump from #7,492 the previous week. Many other brands have entered the MLS for the first time during the 2022 season.
Nashville SC X GEODIS
With Nashville SC set to begin play at their new stadium during the 2022 season, the team has secured a venue naming rights partner, GEODIS, which will rename the field to GEODIS Park. GEODIS is an international brand headquartered in France with their eyes set on an expansion in the United States as they have recently opened a new warehouse in New York.
Charlotte FC X Ruoff Mortgage
Ruoff Mortgage was named the Official Mortgage Company of Charlotte FC as part of a multi-year partnership less than a week into the club’s inaugural season. This deal marks the brand’s first partnership with an MLS club.
NYFC X Flo
Flo was named the Official Electric Vehicle Charging Partner of the 2021 MLS Champion, the New York City Football Club. The partnership marks the brand’s first Major Pro Sports partnership in the United States although they currently have a deal in the NHL with the Vancouver Canucks in Canada.
Chicago Fire X Wintrust Financial Corporation
Chicago based company, Wintrust, entered the MLS for the first time in a multi-year partnership with the Chicago Fire FC, becoming the Official Banking Partner of the team. The brand will leverage assets which include exclusive pitch entitlement for all home games played at Soldier Field, as well as key signage throughout the stadium including the player tunnel and in-stadium LED signage.