SponsorUnited’s NBA Marketing Partnerships 2023–24 insights were recently featured in a SportsPro Media article, revealing that NBA team sponsorship revenue reached a record high for the 2023–24 season. According to our latest data, the total sponsorship revenue surpassed $1.5B, driven by increased investments in categories like technology, financial services, and the growing influence of international brands. This marks a significant milestone for the NBA, reflecting its expanding global appeal and the strategic partnerships that are driving this growth.

The report also highlights a shift towards more innovative sponsorships, with teams exploring new technologies and fan engagement strategies to enhance brand visibility and reach. The analysis suggests that these trends are likely to continue, as brands seek to leverage the NBA’s massive audience through creative and immersive sponsorship activations. This growing investment in NBA team sponsorships underscores the league’s strong market position and the evolving dynamics of sports marketing.